Most products don't need a new look. They need a new structure.

Car owners in Bogotá have no way to tell which independent repair workshops are reliable before showing up — every option looks the same from the outside.

Structured a platform connecting drivers with vetted workshops for diagnostics, repairs and parts, built around trust signals instead of a flat listing.

Completed and defended as a design thesis, proposing a full structural model — from trust signals to booking flow — for connecting drivers with vetted workshops.

Booking medical care — clinics, hospitals and pharmacies in Bogotá — meant jumping between disconnected channels with no clear starting point.

Ran user research, defined personas, and structured navigation through wireframes and interactive prototypes, then validated the flow with usability testing before finalizing the interface.

Delivered a validated interface — from research through usability testing — ready for handoff, focused on making healthcare access in Bogotá simpler to navigate.

Field teams — miners, riggers, forestry and maritime crews — needed to quickly understand and correctly operate a full line of smart safety helmets, each with different protocols, certifications and use cases.

Designed the 2024 product catalog end to end — a consistent icon system for validated use cases, structured specs and certification blocks per model — and produced instructional videos so any operator could learn setup and the Mesh communication protocol without a manual.

Delivered as Pronect's official 2024 second-semester catalog, distributed to clients and field teams, alongside a self-training video library still used by the Pronect Academy.

As a high-end workshop working on custom and exotic vehicles — full mechanics, alignment, bodywork and paint — the shop needed its digital products to feel as considered and premium as the cars it works on.

Redesigned the structure and information architecture of the shop's existing digital products, working within its established brand guidelines rather than introducing a new visual identity.

Delivered restructured digital touchpoints aligned with the shop's premium positioning, handed off ready for the team to maintain.